The author Elias Leight writes about the on going trend in the music industry for artists to create long albums. According to the author, a long album is one that passes an hour. This is illustrated by him stating Lana Del Rey's album being an hour and eleven minutes long (Leight).
Leight uses formal diction in this article. This is shown when he writes "streaming's reshaping of music consumption..." (Leight). This is formal diction as he uses professional language and does not write like he is addressing a friend. Because of this formal diction, the author has detached emotions in the article. He does not write personally enough to show his own opinions. He only shows questioning, or a slight curiousness; it is present in the title of his article, as it is a question itself. (Leight). The author conveys an objective tone throughout the article. This starts as he includes "what's driving the trend?" (Leight) before diving into two opinions (an argument and a counterargument) on the reason behind albums becoming longer. He does not include his own opinion as well, as it stays formal and objective. Leight relies heavily on appeals to ethos as well. This is illustrated when he adds "says Malcolm Manswell, a marketing manager..." to describe where his quotes and information are coming from. This conveys ethos as he is describing the credibility of his sources and evidence. This can also aid Leight's article in proving it is relevant, if it has credible people discussing it. He includes logos as well to properly present each opinion and give enough information to explain each idea. This is present when he states the argument that longer albums are used to exploit the music industry to reach gold albums and to make more money. He inserts "60 percent of streaming-service subscribers are more likely to listen to "individual albums and tracks just a few times...because they are discovering so much new music." This describes an opinion and gives facts to back up the claim as to why more songs means more chances for the singer's song to be streamed. The author's purpose is to explore the reason behind albums becoming larger, and to inform the reader to different opinions on the matter. This is shown through his different opinions and quotes added to the article. Leight adds "exploiting loopholes is nothing new in the music business" before writing about one present opinion on the matter. This position is important and valid. Since there are so many articles and media platforms plagued with bias, this is one that tries to escape that label. It remains alone as it addresses different opinions to this question, which many could appreciate.
0 Comments
|
Who's AnalyzingMaddie Sullivan. Archives
February 2018
Categories |