Rolling Stone targets itself towards young adults and teenagers who are involved in mainstream media. They try to attract millennials and young adults who will be interested in pop culture, music, and politics. Since the Rolling Stone itself leans towards more democratic views points, its ideal audience would include young adults who are more liberal in their mindset as well. The Rolling Stone continues to move towards things youth are interested in to keep up with the changing times. Some have criticized this news source because it leans towards pop culture and stopped some of its more heavy political articles. Recently, Rolling Stone has started to have a strong come back in this area since youth are starting to become more and more interested in politics in the 20th century.